With the current NBA lockout (is it even evident that its a lockout anymore?), everyone is yearning for some motion of a basketball with a renowned athlete. Nike has brought you just that; unveiling their ‘Basketball Never Stops’ campaign. With the recent release of the Lebron IX, it was a perfect opportunity to promote with a ad that not only supports the publicity of the brand; but to simply tell us how they feel about the situation with the NBA–basketball never stops. We hear you Nike, we hear you.

I dont want to tell you how to go about your web-surfing, but watch the commercial and browse some photos after the jump.

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=SPBkaCNw7XM]