Earlier during a press conference, Kanye West announced the title for the G.O.O.D. Music album as well as a follow up film. Cruel Summer is the title and possibly the title of the group album. The film will be premiered on May 23 at Cannes Film Festival in France and will be available to the public on the 24-25 at various times.
Kanye West is known as one of the most creative people in the music industry and when it comes to visuals, he usually delivers with mind-blowing effects as well as a nice concept.
As spring comes to a close, get ready for a cruel summer.