Kid Cudi Talks About His ‘Indicud’ Album, Being a Rebel and More With Billboard

Kid Cudi is in the spotlight once again. While taking a break from rapping, he and the homie Dot Da Genius formed a rock group called WZRD and dropped an album. Fast forward a year and some change, Cudder is rapping again and is about to ‘shit on these n*ggaz’ with his upcoming album Indicud. After releasing singles like ‘Just What IAm’, ‘King Wizard’, and his latest, ‘Immortal’, this interview with Billboard reveals a lot of things you Kid Cudi fans would love to read. Check out a few questions from the interview below and be sure to check out the full interview over on Billboard.

In the first verse of “Immortal,” you talk about a moment when that positive energy hit you “like lightning” through your veins. Do you remember that actual moment?

It just hit me one day. It’s true to the lyrics. It was definitely something that just kind of popped up. I’m pretty sure it was a gradual transition over time and growth. When it came time to start making records and expressing myself, I was totally in a different mindset. And all the other stuff that I had done previously, I was in a state of… distress or depression or isolation, whatever it was. And that’s how those songs came about. But this was a whole other thing for me. I can’t recall a specific moment. It just happened one day when I was starting to write my songs. That’s when I start to have my reflective moments. And then I was like, “Wow, I really am in a different space.” I came up with that hook first. And then I’m like, “Why did I come up with that hook? ‘Immortal.’ What am I saying here?” I have all these revelations as I’m writing. Each song is like a chapter of my diary.

How competitive are you with your music peers? It doesn’t seem like you really want to be a multi-platinum artist.

The first time around, I wasn’t very competitive. I think I went out of my way not to be. And this time around I think I’m trying to be more competitive. But like I’ve said before, I can’t think about the numbers. Of course I want to do well. But it’s in God’s hands. I know my shit is dope. I know once I send my shit in to mastering, I have cosigned on the freshness. [Laughs] I’m not sending my music in with doubts. When this comes out, I’m going to be completely satisfied like I’ve always been. It’s always been a role of the dice. And we’ll see what happens.Shake and bake.

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